Food and Nutrition

Food Marketing and Economics: Novel Concepts and Challenges

Food marketing is promotion that promotes the sale of food products. Many foods and drinks that are marketed can subsidise too much sodium, sugars or saturated fat to our eating patterns. Food marketing is a key tool to shape and sustain markets through the formation of ties of confidence and loyalty between the manufacturers and the buyers. Researchers have described a cascade of effects in which exposure to unnatural food marketing effects children's brand attentiveness and likings, and consequent purchases and consumption. Exposure to unhealthy food advertisements increases food intake in children.